Lexington Marketing International 

LMI was established in 1993 by Hal Lord, a former COMDEX executive, one the world’s most influential IT conferences and expositions.  Among the many “lessons learned” by Hal at COMDEX was the importance attributed to the continued improvement of competitive positioning through the formation of strategic alliances.  Consequently, LMI clients can expect to benefit by gaining access to new customers and new sources of revenue in the long standing tradition of the COMDEX brand.            

Step 1: Market Feasibility

Preparation of a high-level analysis of your company's events to determine their potential for success in the Asia-Pacific market  This study includes: market sizing, competitive analysis, marketshare potential and an assessment of the competitive strengths and weaknesses of your company and product offerings.

Step 2: Strategic Planning

Development of a comprehensive strategic plan detailing all aspects necessary for the introduction of your company's events into the Asia-Pacific Region.  The strategic plan is a step by step guide on how to successfully enter the Asia-Pacific market.

Step 3:  Implementation

Working alongside your company, LMI will assist with the implementation of your company's strategic plan to facilitate your successful entry into the Asia-Pacific market.